A Logan Airport hologram called Amelia is now available at Boston Logan International Airport, offering travellers a new way to seek help in the terminal. The airport introduced the AI-based assistant for passenger support.
The Logan Airport hologram appears at human scale
Amelia is presented as a life-size figure rather than a conventional information screen. The human-scale format gives passengers a visible digital assistant to approach inside the airport.
Amelia’s stated task is terminal navigation
The assistant helps travellers find their way around the airport. Its confirmed role concerns navigation, so passengers should not assume it can resolve airline-specific matters such as tickets or flight changes.
Airports can be difficult to navigate, particularly for passengers making an unfamiliar journey. A digital assistant provides another place to seek guidance without changing the underlying trip.
Travellers can choose digital or human assistance
Passengers may use Amelia instead of asking a human employee for navigation help. The system therefore adds an alternative rather than changing how travellers book or manage their flights.
No booking change or advance travel preparation follows from the introduction. Passengers who encounter Amelia can try the digital assistant for directions or seek help from an employee if they prefer personal assistance.
